Persuasion is different from manipulation. Persuasion starts from a long-term vision in which all parties ultimately achieve maximum performance or results. To get there, insight is needed into how people make decisions and what arguments they are susceptible to. We also need to develop some skills to translate these insights into practice. We do this, amongst other things, by integrating simulations and exercises into the training.
Many noble ideas about climate or education will never see the light of day because the inventors fail to convince us to apply them. Persuasion is different from manipulation. Persuasion starts from a long-term vision in which all parties ultimately achieve maximum performance or results. To get there, insight is needed into how people make decisions and what arguments they are susceptible to. We also need to develop some skills to translate these insights into practice. We do this, amongst other things, by integrating simulations and exercises into the training.
After this workshop you will understand:
After this workshop you are able to:
